Traditional media are in newspapers, billboards, radio and television. Each is characterized by being essentially one-way system – the company sends the message and the client receives. This medium has changed the way we do business forever.

It is now a two-way conversation between the company and the customer. A client now has a variety of sources at their disposal, instant recommendations from friends, family and trusted Web sites. A company that just pushes your message to clients without interacting with them or to hear that you will find things very difficult in the future.

Social Media offers a great opportunity for companies to connect customers to instantly and also to find exactly what they need from one company, but you can also find valuable information such as customer preferences, tastes and ideas for improvement. Responding to customers at this stage has the advantage of being able to turn customers into brand ambassadors. Customers are more likely to buy companies that recommendations from friends, relatives or allies of their trust.

If your goal is to promote your business, attract more customers and sales, building a strong brand customers or just get a Facebook page, and you’ve heard a lot about him – Social Media allows you to do the above and more. Different types of customers use different types of social media and in different ways.

It may help to better understand each network if you think of the Internet as a traditional newspaper for a second. Twitter is the latest news and headlines, Facebook is the new sections and columns, LinkedIn is the business section, YouTube is the section of Google advertising + is fun and personal.

Social media is not going away, is relatively new, but is integrated into everyday life faster and stronger than any other medium in history. This type of support to the millennial generation is that television and radio was for our generation and the next two years, companies will give his last chance to jump on the train. Unlike previous media, you can not recover the ground lost in the media by throwing money at it – building a reputation takes time and the time to start is now!

So what is a good media server? Most enterprise software applications running on servers that give employees a centralized platform to access information and manage their business needs. This could be the payroll software, CRM software, file systems, accounting, human resources, ERP applications, among many other line of business applications. Applications run on operating systems like Windows or Linux, and it is important to maintain the operating systems for optimal health. This includes all the correct patches for security vulnerabilities with Windows updates, which ensures that the server is running the appropriate security software such as firewalls and anti-virus and other preventive maintenance. Preventive maintenance items include the removal of temporary files and defragmenting your disk regularly.

Speaking of fitness for infrastructure management, small businesses must ensure that all servers and racks are kept in proper conditions of temperature, power backup, humidity, and far from a dusty . It is always advisable to have the server manufacturer’s warranty or supplier, a replacement level agreement with their fast service. Any type of hardware failure can occur and need to be protected and to ensure a minimum time for your business needs.

The other important thing to support Small Business Server is about backup and disaster recovery. This is an area that small businesses are completely unaware. It is very important to invest in backup software valid. Today, a wide range of bare-metal recovery backup on the market. Bare metal recovery of entire server disk backup volume instead of just some files or applications. This makes the recovery of the entire disk volume much easier and uncomplicated recovery. Another feature of these products is that they can also make recovery on different hardware. Therefore, if a hardware failure, just paste the image of the bare metal recovery to new hardware and you are ready to reconnect.